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Strike First Bait Co. is a fishing bait company with both fresh and saltwater soft plastic lures.

Whether you are an experienced fisherman looking to up your game or a beginner just starting out, sponge bait fishing swimbaits are an excellent choice for your tackle box. Our sponge bait is well known as one of the best reaction baits on the market.

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Sponge Bait is our revolutionary soft plastic formulated with Entice fish attractant gel. Fish smell it and come right over. Plus, fish love the shapes and movements of the baits like our Twitchin’ Shad and Paddle Tail. This stuff works! Fish on a jig head or weedless, swim fast or slow or work it with a bounce off the bottom. Just make sure this bait is in your arsenal.

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